Documentation

HubSpot Integration

Connect your HubSpot CRM to Advara to automatically attribute closed deals back to the ads, keywords, and calls that generated them.

How it works

When a deal is moved to Closed Won in HubSpot, Advara automatically pulls the deal data and matches it to the ad click or call that started the customer journey. The closed revenue then appears in your Advara dashboard attributed to the correct channel and campaign.

  1. 1Connect HubSpot from your Advara dashboard
  2. 2Deal is marked Closed Won in HubSpot
  3. 3Advara fetches the deal, contact, and attribution data
  4. 4Revenue is matched to the originating ad click or inbound call
  5. 5Closed deal appears in your Advara dashboard with full attribution

Setup

1. Connect your HubSpot account

Go to your Advara dashboard and click Connect HubSpot. You will be redirected to HubSpot to authorize the integration.

2. Add custom contact properties

For best attribution accuracy, add the following custom properties to your HubSpot contacts. These are populated automatically by your website tracking script.

  • · gclid
  • · fbclid
  • · utm_source
  • · utm_medium
  • · utm_campaign
  • · utm_term
  • · utm_content

3. Close a deal

Move any deal to Closed Won in HubSpot. Within seconds, the revenue will appear in your Advara dashboard.

Attribution

Advara uses a layered attribution model to find the best match for each closed deal:

100%

Google click ID (gclid)

Exact match to a tracked call or session

100%

Facebook click ID (fbclid)

Exact match to a tracked call or session

80%

UTM source + campaign

Campaign-level match within the attribution window

40–60%

Contact phone number

Matched to an inbound call within the attribution window

The attribution window defaults to 30 days and can be adjusted in your account settings.

Need help?

Email us at support@advaraapp.com or visit our support page.