Legal
Last updated: September 13, 2026
Advara is a revenue attribution platform for home service businesses (HVAC, plumbing, and related trades). We help business owners understand which advertising channels generate closed jobs and revenue. This policy explains what data we collect, how we use it, and how we protect it.
Advara accesses Google Ads data solely to display advertising performance metrics to the authenticated account holder. We do not share, sell, or transfer Google Ads data to any third party. We do not use Google Ads data for advertising, remarketing, or any purpose beyond attribution reporting within the platform. Access to Google Ads data is restricted to the specific client accounts you authorize.
Advara accesses Meta Ads data — including ad spend, impressions, clicks, and campaign performance — solely to display attribution reporting to the authenticated account holder. We do not share, sell, transfer, or use Meta Ads data for advertising, retargeting, or any purpose other than generating performance reports within the platform. Access to Meta Ads data requires explicit authorization from the account holder via Meta's OAuth flow and is restricted to the specific ad accounts you select. You may revoke Advara's access to your Meta account at any time through your Facebook Business Integrations settings.
We do not sell your data. We share data only with the following infrastructure providers:
We never sell your data or share it for advertising purposes. Sharing with the providers above is limited to what is necessary to operate the platform — secure storage and delivery, and, for Anthropic, generating the insights you request.
If you authorized Advara through Meta and wish to have your data removed, you may request deletion by emailing admin@advaraapp.com. We will remove all Meta-sourced data associated with your account within 30 days. You can also revoke Advara's access directly from your Facebook Business Integrations settings.
Your data is retained for the duration of your account. You may request deletion of your account and all associated data at any time by emailing admin@advaraapp.com. We will process deletion requests within 30 days.
All data is encrypted in transit (TLS) and at rest. API credentials for connected integrations are encrypted using AES-256-GCM before storage. Access to client data is enforced at the database level using row-level security policies.
You have the right to:
To exercise any of these rights, contact us at admin@advaraapp.com.
Advara may display projected or estimated outcomes (such as projected revenue, projected ROAS, or additional jobs) based on historical advertising performance data. These projections are mathematical estimates only and are provided for informational purposes. They do not constitute financial advice, investment advice, or a guarantee of future results.
Actual advertising performance may differ materially from projections due to market conditions, seasonality, competition, platform algorithm changes, and other factors outside Advara's control.
By using Advara, you acknowledge that Advara, its owners, employees, and affiliates are not liable for any business decisions made based on projected data displayed within the platform or in any report generated by Advara.
Recommendations are suggestions, not promises. Any suggestion to adjust, increase, decrease, pause, or reallocate ad budget is informational only — not a guarantee or promise of any outcome. Advertising performance may stay flat or decline after acting on a recommendation, and Advara is not responsible or liable for any resulting change in performance, leads, or revenue. All advertising and budget decisions are yours.
To the maximum extent permitted by applicable law, Advara shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, or business opportunities, arising out of or in connection with your use of the platform or reliance on any data, report, or projection provided herein. Advara's total liability for any claim shall not exceed the amount paid by you to Advara in the 30 days preceding the claim.
Advara uses essential cookies to keep you signed in and operate the platform, and privacy-friendly analytics (Vercel) to measure performance and usage. We do not use advertising or cross-site tracking cookies. You can control cookies through your browser settings; disabling essential cookies may prevent parts of the platform from working.
Depending on where you live, you may have additional rights under laws such as the EU/UK GDPR or the California Consumer Privacy Act (CCPA/CPRA), including the right to access, correct, delete, or port your data and to opt out of any sale or sharing of personal information. We do not sell personal information. To exercise these rights, contact us at admin@advaraapp.com.
This policy and your use of Advara are governed by the laws of the State of Florida, United States, without regard to its conflict-of-law rules.
Questions about this policy? Email us at admin@advaraapp.com.