Privacy Policy

Overview

Advara is a revenue attribution platform for home service businesses (HVAC, plumbing, and related trades). We help business owners understand which advertising channels generate closed jobs and revenue. This policy explains what data we collect, how we use it, and how we protect it.

Data We Collect

• Account data — name, email address, and business information provided during sign-up.
• Advertising performance data — ad spend, impressions, clicks, and conversions pulled from Google Ads and Meta via their official APIs. This data is used solely to generate attribution reports for the account holder.
• CRM data — closed job records and revenue figures synced from connected CRM systems (HubSpot, GoHighLevel, ServiceTitan, Jobber). Used only to calculate ROAS and cost-per-job metrics.
• Call tracking data — inbound call records from CallRail, including source attribution, call duration, and answer status.
• Usage data — pages visited, features used, and session information collected via Vercel Speed Insights for performance monitoring.

How We Use Google Ads Data

Advara accesses Google Ads data solely to display advertising performance metrics to the authenticated account holder. We do not share, sell, or transfer Google Ads data to any third party. We do not use Google Ads data for advertising, remarketing, or any purpose beyond attribution reporting within the platform. Access to Google Ads data is restricted to the specific client accounts you authorize.

How We Use Meta (Facebook) Data

Advara accesses Meta Ads data — including ad spend, impressions, clicks, and campaign performance — solely to display attribution reporting to the authenticated account holder. We do not share, sell, transfer, or use Meta Ads data for advertising, retargeting, or any purpose other than generating performance reports within the platform. Access to Meta Ads data requires explicit authorization from the account holder via Meta's OAuth flow and is restricted to the specific ad accounts you select. You may revoke Advara's access to your Meta account at any time through your Facebook Business Integrations settings.

Data Sharing

We do not sell your data. We share data only with the following infrastructure providers:

• Supabase — our database provider, used to store your account and attribution data securely.
• Vercel — our hosting and deployment provider.
• Resend — used to send transactional emails (account verification, password reset).
• Stripe — used to process subscription payments. We do not store payment card information directly.

No advertising performance data (Google Ads, Meta, or otherwise) is shared with any of the above providers beyond what is necessary for secure storage and delivery of the platform.

Data Deletion

If you authorized Advara through Meta and wish to have your data removed, you may request deletion by emailing support@advaraapp.com. We will remove all Meta-sourced data associated with your account within 30 days. You can also revoke Advara's access directly from your Facebook Business Integrations settings.

Data Retention

Your data is retained for the duration of your account. You may request deletion of your account and all associated data at any time by emailing support@advaraapp.com. We will process deletion requests within 30 days.

Security

All data is encrypted in transit (TLS) and at rest. API credentials for connected integrations are encrypted using AES-256-GCM before storage. Access to client data is enforced at the database level using row-level security policies.

Your Rights

You have the right to:

• Access the data we hold about you
• Correct inaccurate data
• Request deletion of your account and data
• Revoke API access for any connected integration at any time

To exercise any of these rights, contact us at support@advaraapp.com.

Performance Projections & No Liability

Advara may display projected or estimated outcomes (such as projected revenue, projected ROAS, or additional jobs) based on historical advertising performance data. These projections are mathematical estimates only and are provided for informational purposes. They do not constitute financial advice, investment advice, or a guarantee of future results.

Actual advertising performance may differ materially from projections due to market conditions, seasonality, competition, platform algorithm changes, and other factors outside Advara's control.

By using Advara, you acknowledge that Advara, its owners, employees, and affiliates are not liable for any business decisions made based on projected data displayed within the platform or in any report generated by Advara.

Limitation of Liability

To the maximum extent permitted by applicable law, Advara shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, or business opportunities, arising out of or in connection with your use of the platform or reliance on any data, report, or projection provided herein. Advara's total liability for any claim shall not exceed the amount paid by you to Advara in the 30 days preceding the claim.

Contact

Questions about this policy? Email us at support@advaraapp.com.