Revenue attribution for home services

Every booked job, traced back to the ad that earned it.

Advara stitches your ad platforms, call tracking, and field CRM into one revenue picture, so you stop paying for clicks and start funding the campaigns that fill the calendar.

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attribution · last 30 days
Tracked revenue
$214,900
Cost per job
$142
Booked jobs
163
Blended ROAS
7.3x
SourceSpendJobsCost/JobROAS
Google · Furnace Repair$1,24011$1138.4x
LSA · Emergency HVAC$88014$6311.2x
Meta · Maintenance Plan$1,6106$2683.1x
Google · AC Install$2,0509$2286.0x

Plugs into the stack you already run on

Google AdsMeta AdsLocal Services AdsCallRailServiceTitanHousecall ProJobberGoogle AdsMeta AdsLocal Services AdsCallRailServiceTitanHousecall ProJobber

Your CRM knows what closed. Your ad account never finds out.

That broken handoff is why two campaigns with identical lead costs can have wildly different returns, and why scaling the wrong one quietly drains thousands a month.

01

What the ad platform sees

Impressions, clicks, and a form fill. The story stops the moment someone leaves the page.

02

What actually happens next

A call rings. A tech gets dispatched. A quote is sent. Days later, an invoice is paid, or it isn't.

03

What you've been deciding on

Cost per lead from a dashboard that never learns whether the lead turned into money.

Built to answer the only question that matters

Which dollars are putting trucks in driveways, and which are just buying noise.

Closed-loop matching

Every call and form ties to a campaign, keyword, and channel, then waits for your CRM to confirm the job closed. No guesswork, no spreadsheet gymnastics.

Ad click
Tracked call
Dispatched
Closed ticket

True cost per job

Not cost per click. Not cost per lead. The real price you paid to earn a paying customer, per campaign.

$142
blended, across every channel

Calls credited correctly

Dynamic tracking numbers tie every inbound ring to the exact source that drove it.

CRM revenue, synced

ServiceTitan, Housecall Pro, and Jobber push closed-ticket dollars in automatically.

Decisions, not dashboards

Clear signals on what to scale and what to cut, refreshed the moment a job closes.

Three steps to a number you can trust

1

Connect your accounts

Authorize ad platforms, call tracking, and your CRM with a few OAuth clicks. We handle the plumbing and the historical backfill.

2

Let the matching run

Advara links each interaction to its source and watches for the closed job in your CRM. Attribution builds itself, hands-free.

3

Move budget with proof

Read true cost per job by campaign and keyword. Pour into what closes, starve what doesn't, and watch the blend tighten.

“We finally killed a campaign that looked great on lead cost and was quietly our worst performer on real jobs. That one move paid for the whole platform.”

Operations lead, multi-truck HVAC company · Southeast US

Watch a click become a booked job.

Bring your own numbers to a live walkthrough. We’ll trace one campaign from first impression to paid invoice, on screen, in real time.

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